Building Signature Businesses
Business advisory for creatives, coaches & consultants - from Signature to IP to scalable systems.
Clarity. Coherence. Distinction.
That’s what turns a good business into a Signature one - and a founder into a category of their own. The difference isn’t luck. It’s clarity - knowing what’s truly yours to build.
I'm Maria Meermeier, founder of The SAVVY Foundation. I work with founders, creatives, coaches, and consultants to build exactly that: a Signature Business.
Not just a better-positioned service. But a business built on three things:
Your signature - what's distinctly yours to bring. Not what the market tells you to be.
Your IP - frameworks, methodologies, programs that scale beyond your time. Not just projects that keep you busy.
A scalable system - that delivers exceptional value at a sustainable price. Not a hamster wheel that grows only if you do.
This is what generates real, sustainable revenue. Not hustle. Not volume. Not luck.
A business that's coherent, scalable, and unmistakably yours - that attracts the right clients, commands premium pricing, and creates sustainable cash flow.
On your terms.
The Economic Logic
Most independent professionals leave significant revenue on the table. Not because they're not good enough. But because they're operating under the wrong logic.
The Old Logic
How you earn
Trading time for money
How you price
Hourly, day-rates or project-based
How you grow
More clients, more hours
Your leverage
None - income stops when you do
Your position
One of many - easy to compare
The Signature Logic
How you earn
Selling outcomes, IP, transformation
How you price
Value-based — premium, non-negotiable
How you grow
Through distinction, not volume
Your leverage
IP and systems that scale beyond your time
Your position
Category of one - impossible to compare
The shift changes everything:
Pricing power. Specialists charge 3x more than generalists - not because they're better, but because they're irreplaceable in their specific context. A Signature Business makes you irreplaceable.
Scalable revenue. When your expertise lives in a framework, a methodology, a program - it scales beyond your time. Your income is no longer capped by your hours.
The right clients. When your Signature is clear, the right clients find you. They don't negotiate. They don't compare. They just know: this is the one.
Sustainable growth. Not through hustle. Not through volume. But through a business architecture that compounds - financially and strategically.
