The Signature Business
The Signature Business is a bi-weekly newsletter for founders, creatives, coaches, and consultants who are done playing by the wrong rules.
Each edition: one sharp idea, one perspective shift, one step closer to a business that's coherent, scalable, and unmistakably yours.
Not more noise. Not generic advice. Just the thinking you need to build what only you can build - and generate sustainable revenue doing it.
Why Subscribe?
Because you already have everything you need. You have the expertise. The perspective. The experience. The conviction.
What you might not have yet: the radical focus to turn it into something magnetic.
A Signature that's so clear, so precise, so unmistakably yours - that the right clients don't compare you to anyone else. They just know: this is the one.
The Signature Business gives you the strategic material to build exactly that.
Each edition: one idea that sharpens your Signature. One perspective that helps you design the right offer. One step closer to a scalable system that generates sustainable revenue - without trading more time for more money.
Not more noise. Not generic advice. Not another framework that fits everyone and therefore fits no one.
Just the thinking you need to build what only you can build.
What You’ll Receive
Twice a month: one sharp idea - on Signature, focus, offer design, or scalable systems.
Real-world examples of founders and businesses that built from their Signature - and what made them magnetic.
Practical thinking on how to turn your unique value into a product logic that scales.
No noise. No generic advice. No frameworks that fit everyone and therefore fit no one.
Just the strategic material to build what only you can build.
The Signature Business Archive.
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![Black and white photo of three smooth oval-shaped stones and a small bunch of leafy parsley on a plain surface.]()
The Illusion of Breadth as Safety
Edition #19, February 2026
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![Blurry black and white photo of a person with turned head, wearing a dark jacket, standing against a plain light background.]()
The Energy Cycle
Edition #18, January 2026
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![Four glass bottles with clear water containing various dried plant specimens, placed on a wooden surface against a plain white background.]()
You're not scattered. You're signature.
Edition #17, January 2026
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![Colorful flowers seen through a foggy glass covered in water droplets.]()
SAVVY's first year: what I learned about building from identity
Edition #16, December 2025
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![A person walking with purpose through the entrance of a sleek, modern building — symbolizing the decision to build a business rooted in personal clarity and strategic coherence.]()
The two paths to building a signature business
Edition #15, December 2025
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![Close-up of cream-filled macarons with beige shells, white filling, and small silver edible pearls on top.]()
The era of corner diners is over.
Edition #14, November 2025
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![Sunlit table with a textured glass pitcher, a small glass, a round stone coaster, crumpled paper, and an open magazine.]()
Expertise is everywhere. Distinction isn’t.
Edition #13, November 2025
