How two women built a Signature Business in AI transformation consulting - without following the playbook.New Seriousness in a Hype-Driven Market
The Problem
The consulting industry has a hype problem.
AI, transformation, change - the same language, the same noise. Innovation theater without real impact. And in this space, mostly male-dominated, two young women stood out by doing the opposite.
They brought what they call New Seriousness. Not cold or distant. Grounded, thoughtful, quietly confident. Beneath that seriousness lies something even more powerful: optimism. A genuine belief that the future can be shaped - with courage, clarity, and care.
Building from Identity — not from market gaps
The market for digital transformation consulting is crowded. Hundreds of new providers. Old narratives. Hype-driven messaging. Most consultants would have asked: "What's missing? What gap can we fill?" They didn't. Instead, they asked: "What's ours?" And the answer was clear: New Seriousness.
Both share a deep earnestness about their work. They take digital transformation of the Mittelstand seriously - no innovation theater, no surface-level solutions. That seriousness is their bond. But it's not heavy. It's paired with optimism - a genuine excitement about the digital future, a belief that change is possible.
And they're two young women in a field dominated by old narratives and older men. That's not a marketing angle. That's who they are. And it breaks expectations. So instead of trying to "fit in" or "find a gap," they said: "This is our market space. New Seriousness. No hype. No theater. Just substance." In the middle of all that noise, they carved out something distinct.
Creating IP & Systems — not just delivering projects
They're still in the shift. They still sell time - consulting projects, transformation work.
But they're actively building IP:
→ KI-Workshop Academy - a structured workshop format that shows clients how they think and work. Not just "we'll do this for you," but "here's our approach."
→ Whitepapers - their own perspective on AI transformation. Not best practices. Their beliefs.
→ Thought Leadership Content - positioning themselves as a voice in the space, not just executors.
The goal isn't to stay in the time-for-money model forever. It's to build a methodology, a way of working, that's theirs - and that can scale beyond individual projects.
The workshop is their entry point. A way for clients to experience their signature before committing to larger engagements.
Scaling through Distinction — not through team size or volume
They're not building a big firm. They're building a voice. They scale through Thought Leadership - becoming a relevant, trusted voice for AI transformation in the Mittelstand. Not by doing more projects. Not by hiring more people. But by being clear about what they stand for - and showing up consistently with that perspective.
What makes them irreplaceable: Two women with New Seriousness in a market full of hype and old narratives. Optimism paired with substance. Expertise paired with courage. Their clients don't come to them because they're "another AI consultancy." They come because they trust their perspective. They feel the difference. That's signature.
The Signature
New Seriousness.
Not fitting in. Not finding a gap. But carving out market space by building from who they are — with clarity, conviction, and coherence.
