Most founders approach new business models the wrong way — and end up stuck in the same old patterns. This edition of The Signature Business breaks down the two paths to building a signature business, why only one leads to real distinction, and what it takes to make the shift.

Too many businesses still operate like corner diners — offering everything, satisfying no one. This edition explores what it takes to create a true Signature Dish in your business: something focused, memorable, and unmistakably yours.

What if your value isn’t in what you’ve done — but in how you see? In a world where AI automates competence, your clearest advantage is your signal — the way you filter, frame, and translate reality. This edition of The Signature Business explores the shift from expertise-for-hire to perspective-as-asset — and why your next level of growth won’t come from adding more, but from being seen more clearly.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.