The Illusion of Breadth as Safety
There's a moment we all know too well:
A client we love asks: "Hey, could you also do XYZ for us?"
The money's right there. It feels safe. So we say yes.
But every "yes" outside our core dilutes our Signature. And a diluted Signature means lower perceived value, wrong clients, dropping prices.
The question I now ask before every decision:
"Does this sharpen my Signature — or dilute it?"
Breadth isn't safety. Radical focus is.
The Energy Cycle
The Energy Cycle
We're still operating under an old logic: Time for money. Hours for income. The more you work, the more you earn.
But that logic breaks when energy is the bottleneck. Not time. Energy.
Here's what I call the Energy Cycle:
Energy → Value → Recognition → More Energy.
When that cycle works, you're not just making money. You're building something sustainable.
But here's the hard part: Building that cycle requires saying no. A lot.
And most of us are terrible at that.
Here's a simple principle I use: The Hell Yes Principle.
Ask yourself: Is this a Hell Yes?
Not "I guess I could do this." Not "It's good money."
But: Does this make me think "Hell yes, I want to do this"?
If it's not a Hell Yes, it's a No.
You're not scattered. You're signature.
Everyone says: Find your niche. Get focused. Pick one thing.
But when you try, it feels wrong. Too small. Like you're cutting off parts of yourself.
And you think: Maybe I have too many interests. Maybe that's my problem.
It's not.
The more facets you have, the better. That's not your problem. That's your signature.
SAVVY's first year: what I learned about building from identity
You can't pull on the grass to make it grow faster. That's what 2025 taught me about building SAVVY. You have to water it. Tend it. Trust the rhythm. Believe in it — even when you can't see it yet. That's what a garden teaches you: Patience. Presence. Trust. And it's more rewarding than I ever thought it would be.
The two paths to building a signature business (only one works)
Most founders approach new business models the wrong way — and end up stuck in the same old patterns. This edition of The Signature Business breaks down the two paths to building a signature business, why only one leads to real distinction, and what it takes to make the shift.
What’s Your Signature Dish?
Too many businesses still operate like corner diners — offering everything, satisfying no one. This edition explores what it takes to create a true Signature Dish in your business: something focused, memorable, and unmistakably yours.
What do you really bring to the table?
What if your value isn’t in what you’ve done — but in how you see? In a world where AI automates competence, your clearest advantage is your signal — the way you filter, frame, and translate reality. This edition of The Signature Business explores the shift from expertise-for-hire to perspective-as-asset — and why your next level of growth won’t come from adding more, but from being seen more clearly.
